Richard Critin Richard Critin

Richard S. Citrin, Ph.D., MBA


Richard Citrin, Ph.D., MBA brings more than 25 years of business leadership and consulting experience to his clients and their organizations. He is one of those rare individuals who bridges strategy, keen insight and a tell it like it is attitude with practical suggestions that can be immediately put into play.

His unique perspective on leadership, strategy and and resilience is based on the idea that by using strengths, assets, and skills, and by aligning them in a purposeful and powerful manner, real change occurs.

Early in his career, Richard worked on Wall Street where he loved the excitement and pace of the financial world, but he also saw how the impact of poor leadership, underutilization of employee capabilities and management overconfidence led to destructive workplaces. His observations helped him decide to pursue a Ph.D. in psychology.

Following his academic work, Richard began his business career. He built a successful healthcare business in the Dallas/ Fort Worth Metroplex in the 1990’s that he successfully sold to a national healthcare company. Richard oversaw multiple aspects of this acquisition and merger and helped the company develop new product lines that led to a tripling of valuation and their eventual purchase by one of the nation’s largest healthcare companies.

Following the success of that acquisition, the University of Pittsburgh Medical Center (UPMC) actively recruited Richard to come to Pittsburgh to help grow their health insurance business. During his time as a senior executive at the UPMC Health Plan, Richard oversaw multiple business lines and helped improve business’s revenues from $800 million to 1.5 billion along with increasing the numbers of customers acquired during that time.

As an organizational consultant, facilitator and leadership coach Richard has worked with American Airlines, FedEx, PNC Bank, Goodyear Tire and Rubber, LANXESS Corporation, The University of Pittsburgh, Penn State University, Burlington Northern Santa Fe Railway, The Greater Pittsburgh Community Food Bank and many other large and small organizations.

Richard is also extremely proud of having served as the exclusive provider of executive coaching services to Leadership Pittsburgh, the premier leadership development program in Southwestern Pennsylvania where he’s personally has coached some of the regions most successful senior leaders.

Richard’s commercially published book, The Resilience Advantage details a new approach for addressing personal and organizational challenges in the workplace. Richard is sought after as a speaker and consultant regarding how leaders and organizations can use resilience and agility to grow their business. Richard’s book was recently recognized in the The Author Zone Book Contest.

An active community volunteer, Richard serves on the boards of arts, human service, and the planning commission of his local township. In 2016, Richard received the prestigious “Champion Award” by “Standing Firm” a regional non-profit for his work in addressing the impact of partner violence in the workplace. He shared the stage that day with the Pittsburgh Pirates who won the “Employer Award.”

Richard enjoys outdoor activities including hiking, swimming, golfing (Richard has played numerous times at Augusta National…just not in the Masters) and attending any and all kinds of cultural events. Inside he is an accomplished improvisational performance artist who has performed in Australia, Scotland and Africa as well as across North America. Richard has been married to Sheila Collins for over 35 years, have three children and 4 grandchildren. They share a home on the Allegheny River with their Coton, Cody

Next time you see Richard, ask him about the time George Will, the political columnist and baseball fanatic, called him a liar.