I’m attending a workshop with one of my mentors, Alan Weiss this week in East Greenwich, RI. The workshop, entitled Shameless Self Promotion, is helping me to better serve my clients by focusing my skills and expertise so that I can more efficiently and effectively bring solid results to my work.
One of the principles I derived from the first day yesterday is what I call the law of attraction. This law states that if I am true to the work I am doing and approach it with a sincerity, honesty and devotion, then the people who can benefit from my work will be attracted to it. I’ll meet people who I can help and we’ll build a solid relationship based on our common belief about how to improve their workplace and themselves.
So, before I left for the trip, I mentioned to a friend of mine that I was headed up to Rhode Island and he told me that he had grown up here, went to college in RI and loved the State. And that I should make sure I had a Del’s. “What’s a Del’s”
I asked. “Just get one” he said, “you won’t be sorry”. Without his realizing it, he was demonstrating a second important law of doing business. Referrals are one of the best ways to build business and his recommendation kept hanging onto me until I had no option except to find out about it.
I asked Alan about Del’s and he told me that they were icy lemonade concoction and are located all over Rhode Island. This family business has been around for a long time and the founder’s family goes back to Italy where the drink was first started. You get a Del’s from trucks parked along the road or from Del’s stands that are opened in the summer. Del’s trucks just park anywhere they want, and folks like us seek them out (law of attraction).
After lunch yesterday, we went off in search of Del’s and it only took a couple of minutes before we found one of those trucks and pulled off the road to load up on the icy treat. My first spoonful told me this was something different when I noticed little bits of lemons mixed in to the sweet and tart mixture. It was the perfect refresher to a warm summer afternoon.Del’s been true to their family history and recipe for over 160 years and that history has attracted a loyal following that brings new customers to their trucks every day.
Like Del’s, focus on what you do best. Referrals will come your way and so will customers.